Quick Takes: 9/1/06
Posted on September 1, 2006
Filed Under Quick Takes |
Two stories that touch on movie marketing, specifically as it relates to home video.
- All signs point to Apple having a movie download service ready to debut in the middle of this month. What’s most interesting is that Apple - and the stuidos supplying the flicks - ignored the objections of Wal-Mart and will price the movies below what they cost on DVD at the giant retailer. Wal-Mart and others already take a hit on most DVDs by using them as loss leaders to entice people to visit the store in hopes of selling them something else while they’re there. Considering the likely ease in burning these movies to DVD, it’s no wonder Wal-Mart is honked off. It’s nice to see the studios are actually interested in selling the movies in a marketplace people are already using and not bowing to the interests of one company. Wal-Mart currently owns 40 percent of the DVD market share. New releases on iTunes are projected to cost $14.99 with catalog titles ging for $9.99. Think Long Tail, people. This is going to be big.
- NetFlix is getting more and more into movie production and distribution, meaning it’s also going to have to get more and more into the marketing of those movies.
Technorati tags:
movie marketing, wal-mart, apple, itunes, netflix
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