Marketing World Trade Center to teens
Gawker (yeah, I know) points out Paramount’s interesting marketing strategy to teens for Oliver Stone’s World Trade Center. Basically they’re selling the movie as a defining and unifying cultural milestone in their young lives, much like the Challenger explosion was to mine or the Kennedy assassination was for our parents. In fact, they completely reworked the marketing push to appeal more to this demographic.
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movie marketing, paramount pictures
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This is really interesting. I am really enjoying your coverage of the “WTC” marketing campaign, Chris.
Well done.