Kevin Smith vs. Nikke Finke
I was going to write something up about the online war of words between Kevin Smith and L.A. Weekly writer Nikke Finke over the MySpace promotion for Clerks II but then saw that Scott Weinberg already wrote pretty much what I had in mind.
One thing that struck me in Smith’s blog entry on the spat:
It’s so sad. Weinstein Co. finds a fun way to spice up the marketing a bit, and this woman tries to kill-joy the whole endeavor.
While he has more to say about the marketing budget and such, this passage particularly resonated with me. The MySpace promotion for the movie was, in some respects, the best part of the campaign. It gave the people on MySpace a stake in the movie and empowered them to go see it so they could see their name in the credits. That’s a great way to motivate a potential consumer base, basically an incentive for their participation in the marketing of the movie by spreading the word-of-mouth. Those behind the idea should be applauded for their their innovative efforts.
My recommendation for both parties: Smith should work on growing a thicker skin and not respond so rabidly to these sort of attacks. Finke should resign from her self-appointed role as guardian of all things right and proper.
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movie marketing, weinstein
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