2006 July : Movie Marketing Madness

More on Smith V. Finke

Kevin Smith makes his rebuttal argument against Nikke Finke in a new post on his blog. In doing so, he also gives some great insight on the marketing of Clerks II.
On the subject of the “Clerks II” box office results (which Nikki is also really digging her heels in on), she writes “I based my [...]

V For Vendetta hijacks IMDb

Steve Hall registers his irritation that, upon visiting the IMDb for some information he was suddenly and irreversably taken to a promotional page for the DVD release of V For Vendetta. I hate those type of ads that completely hijack your browsing experience and they definitely shouldn’t be used by studios.
Technorati tags:
movie marketing, warner bros.

New Crank poster

Hey, guess what? The new poster for Crank, which looks like a vaguely original action movie, makes the movie look just like any other action movie. That’s too bad.
Technorati tags:
movie marketing, lionsgate

Paramount soothes WTC concerns in DC

Let’s be clear: Politicians in Washington, DC aren’t so much concerned that Oliver Stone’s World Trade Center contains an overt political statement as they are that it doesn’t contain their message. That’s why Paramount executives took to the nation’s capital to soothe concerns that the movie is another Stone conspiracy fest. By assuring concervative politicians [...]

An Inconvenient Truth’s weather ad

Jeffrey Wells passes on word that Paramount ran an ad for Al Gore’s An Inconvenient Truth in California, reminding everyone of the connection between their recent heatwave and global warming.
Technorati tags:
movie marketing, paramount pictures

Black Dahlia trailer

Brian DePalma is back in action, this time with a period piece about a seedy crime in 40’s Hollywood called Black Dahlia, the trailer for which is here. It’s ostensibly a story about a young would-be actresses murder but it’s really about the investigation and how it leads two cops down a dark path of [...]

Whole bunch of online ads

Adverlico.us has a bunch of new movie-promoting online ads up, including placements for Beerfest, Secret Machine, The Descent and Zoom.
Technorati tags:
movie marketing

The Departed trailer

I don’t know what’s more appealing about this trailer for the new Martin Scorsese flick The Departed. Is it the acting/actors? Or is it the Van Morrison cover of Pink Floyd’s “Comfortably Numb?” Cause they might be neck and neck. Honestly, though, the trailer looks like it’s a return to form by Scorsese, who has [...]

Marketing World Trade Center to teens

Gawker (yeah, I know) points out Paramount’s interesting marketing strategy to teens for Oliver Stone’s World Trade Center. Basically they’re selling the movie as a defining and unifying cultural milestone in their young lives, much like the Challenger explosion was to mine or the Kennedy assassination was for our parents. In fact, they completely reworked [...]

Day of the Longtail trailer

I loved Chris Anderson’s Long Tail book, which is part of the reason why I can laugh at this fan trailer for “Day of the Longtail.”
Technorati tags:
long tail

Making theater going exciting

Alex at a FirstShowing dropped me a line regarding this post he’d put up on his blog about making theater going exciting again. This is the best quote from that post regarding how it ties into the marketing of the movie:
Our increase in experience dwells rather largely on the fact that you may want to [...]

World Trade Center gets marketing help from right-wing liars

The group behind the 2004 “Swiftboat” campaign of lies and mis-information against Presidential candidate John Kerry is among those helping Oliver Stone market World Trade Center. Considering the, I don’t know, completely awful light this group cast Kerry in particular and Vietnam protesters in general. Didn’t Stone used to hold beliefs similar to those protesters?
Considering [...]

Stranger Than Fiction trailer

I watched the trailer for Stranger Than Fiction last night and then spent the next roughly 9 hours (including sleep time) trying to figure out what the plot reminded me of. Will Ferrell plays a man who all of a sudden starts hearing a woman’s voice narrating his life. Emma Thompson (sigh) plays a writer [...]

Sony earnings drop due to movie marketing costs

Seems Sony needs to learn that the number of dollars (or yen) spent to bring in the audience should ideally be less than the amount that audience is going to spend:
Sony posted a loss of 1.2 billion yen from its movie division, compared with a profit of 4.2 billion yen a year earlier, because [...]

Kevin Smith vs. Nikke Finke

I was going to write something up about the online war of words between Kevin Smith and L.A. Weekly writer Nikke Finke over the MySpace promotion for Clerks II but then saw that Scott Weinberg already wrote pretty much what I had in mind.
One thing that struck me in Smith’s blog entry on the spat:
It’s [...]

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