The WOM rules
Using movies like The Passion of the Christ and Chronicles of Narnia as object lessons, Mario Sundar discusses the rules for word-of-mouth movie marketing. Lot of good stuff in there.
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movie marketing
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Chris,
Thanks for the shout-out.
Being a movie-geek myself, I can’t wait to read newer posts from you and Tom on the latest & the greatest in movie-marketing.
My current interests within movie marketing revolves around the enormous impact of Myspace (as you’d posted about recently) as well as viral marketing like for “Snakes on a Plane”.
I look forward to interesting conversations.
Keep up the good work.
-Mario