Archive for June, 2006
New Pirates of the Caribbean: Dead Man’s Chest featurette
A new featurette has been released for Pirates of the Caribbean: Dead Man's Chest. RSS these things now, please. VIDEO FEATURE: Locations and Sets WINDOWS MEDIA 300K Windows Media (320 x 180) http://www.totaleclips.com/Player/Bounce.aspx?eclipid=e27860&bitrateid=249&vendorid=600 100K Windows Media (240 x 136) [...]
Creating passionate conversations
David could not be more right when he says that marketing efforts that engage the viewer to the point where they're talking about it amongst themselves means you're doing a good job. Everyone in all forms of marketing should look at efforts like this and work on ways to create this kind of buzz themselves. Technorati tags: movie marketing
Welcome to New Hollywood, where you have to advertise
There are a lot of differences in the Hollywood system as it is now compared to how it was 60 or 70 years ago. There are a lot of new models for production and distribution, all of which are things the studios need to deal with. But there's one thing that I hadn't thought of before. Back when the studios also controlled the theaters, and movie [...]
OMG it’s old people!
Yes, Hollywood marketing people have a problem when it comes to acknowledging that people over 45 exist. This short sightedness is evidenced during both the production and marketing phase of movie making. I wish it were different, and if more people like those featured in this story keep fighting to make their movies things just might. There [...]
U.S. Vs. John Lennon trailer
I dare you to tell me that The U.S. Vs. John Lennon, the trailer for which you can view here, isn't as much a commentary on the current occupant of the White House as it is one on the president in the documentary. Technorati tags: movie marketing, lionsgate
