2006 June : Movie Marketing Madness

New Pirates of the Caribbean: Dead Man’s Chest featurette

A new featurette has been released for Pirates of the Caribbean: Dead Man’s Chest.
RSS these things now, please.
VIDEO FEATURE: Locations and Sets
WINDOWS MEDIA
300K Windows Media (320 x 180) http://www.totaleclips.com/Player/Bounce.aspx?eclipid=e27860&bitrateid=249&vendorid=600
100K Windows Media (240 x 136) [...]

Creating passionate conversations

David could not be more right when he says that marketing efforts that engage the viewer to the point where they’re talking about it amongst themselves means you’re doing a good job. Everyone in all forms of marketing should look at efforts like this and work on ways to create this kind of buzz themselves.
Technorati [...]

Welcome to New Hollywood, where you have to advertise

There are a lot of differences in the Hollywood system as it is now compared to how it was 60 or 70 years ago. There are a lot of new models for production and distribution, all of which are things the studios need to deal with.
But there’s one thing that I hadn’t thought of before. [...]

OMG it’s old people!

Yes, Hollywood marketing people have a problem when it comes to acknowledging that people over 45 exist. This short sightedness is evidenced during both the production and marketing phase of movie making. I wish it were different, and if more people like those featured in this story keep fighting to make their movies things just [...]

U.S. Vs. John Lennon trailer

I dare you to tell me that The U.S. Vs. John Lennon, the trailer for which you can view here, isn’t as much a commentary on the current occupant of the White House as it is one on the president in the documentary.
Technorati tags:
movie marketing, lionsgate

Talladega Nights Netflix envelope ad

Will Ferrell’s upcoming Talladega Nights: The Legend of Ricky Bobby is the latest to get a Netflix envelope ad. HackingNetflix has the scan.
In other news, as part of the push for the movie, Ferrell will become the first man to grace the cover of Stuff Magazine. He’ll be fully clothed but co-star Leslie Bibb won’t [...]

Clerks 2 redband trailer

This new red-banded trailer for Clerks II is everything you’d expect from Kevin Smith and is definitely not work safe. It includes offenses toward a number of minorities and a ton of cursing. It’s also fantastic.
Technorati tags:
movie marketing, weinstein

Crank poster

What’s with all the body mutilation going on on movie posters these days? This poster for Crank is the latest example. The story is of a hitman who needs to constantly keep his adreniline up or some poison he’s been injected with will kill him. The poster’s alright but not as eye-popping as I think [...]

Transformers teaser trailer

Yesterday Paramount released the teaser trailer (they called it an announcement, but an announcement isn’t a thing, it’s an action, so that’s not really accurate) for The Transformers on the movie’s official website. As a teaser it’s not bad but as a selling point for the movie it’s not good. You don’t see but a [...]

Running With Scissors trailer

Yahoo has a look at the trailer for Running With Scissors, based on the book about a young man’s life after being abandoned by his self-involved mother. He goes to live with her shrink and finds himself in a quirky family setting not of his making. I had the same question as Craig, though. Why [...]

Adventures in Photoshop

Tim Nudd at adfreak passes along a comparison of two posters for My Super Ex-Girlfriend, the new Uma Thurman and Luke Wilson comedy. Both posters seem to use the same headshot of Thurman, just grafted onto different body double shots. That’s pretty awful.
Technorati tags:
movie marketing, 20th century fox

Regurgitation

What Wells says. Hell, I’ll be the first to admit that even my iMediaConnection column about Snakes on a Plane marketing was a lot of what had already been said.
Technorati tags:
movie marketing, new line

Movie Marketing Madness: Strangers With Candy

The Comedy Central series Strangers With Candy was one that I never really got into. I didn’t quite “get” the show or its central storyline, that of 40-year old hooker Jerri Blank and her return to high school after a lifetime of booze, drugs and other problems. It seemed to get lost in my mind [...]

Artwork for Talladega Nights’ Checker’s promotions

I’ve been provided with the artwork appearing on Checker’s soft drink cups as part of their deal to promote Talladega Nights: The Legend of Ricky Bobby. Check them out below.

Technorati tags:
movie marketing, sony pictures

The WOM rules

Using movies like The Passion of the Christ and Chronicles of Narnia as object lessons, Mario Sundar discusses the rules for word-of-mouth movie marketing. Lot of good stuff in there.
Technorati tags:
movie marketing

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