Archive for May 25th, 2006
More on Da Vinci marketing
Two pieces I missed before that deal with the marketing and tie-ins behind The Da Vinci Code. The Houston Chronicle has one that talks about the spin-off products from the film such as board games and the like. I'm still waiting for a Templar Knights candy bar because that would be funny. Second, The New Yorker has a look at some efforts [...]
An Inconvenient Truth’s MySpace and Google ad moves
The marketing team behind Al Gore's environmental documentary An Inconvenient Truth has made a couple of interesting moves lately. First, they've partnered with MySpace in a broad-reaching initiative. Not only have they setup a MySpace profile for the site that features a lot of stuff also on the official site but they've gone offline as [...]
State Farm launches Cars tie-in ads
Last month I mentioned that State Farm was partnering with Disney/Pixar to promote Cars and that would include some TV spots that would begin airing in late May. Well, it's late May and they're here. Steve's got the linkage to the YouTube-hosted spots that made their debut during last night's "American Idol" finale. Technorati tags: movie [...]
Boomerang airs Superman marathon
Cable network Boomerang will air a 24-hour marathon of animated Superman goodness on June 24th, less than a week before Superman Returns hits theaters. The episodes will be a mix of "Superman: The Animated Series" and "Justice League" as well as two appearances Supes made on the set-in-the-future "Batman Beyond." Technorati tags: movie [...]
The Descent poster
The poster for the horror thriller The Descent looks pretty cool. Yes, it also looks like a huddle by a women's soccer team, but that's not the point. The cool lighting and interesting configuration make it very appealing. Technorati tags: movie marketing, lionsgate
