Archive for May, 2006
Engagement depends on your age
Anne Thompson is recounting the experience her daughter had at a showing of X-Men 3. Of specific interest is this, about the Superman Returns trailer. The level of interest in this movie seems to be dependent on the age of the viewer and I think is an interesting testament to just how hard Warner Bros. has to work to make this one relevant to [...]
Spider-Man 3 teaser with Superman?
It had previously been reported that the first Spider-Man 3 trailer would come out in front of Talladega Nights, the new Will Ferrell comedy. SuperHeroHype, though, is passing on word that director Sam Raimi himself mentioned it would be attached to Superman Returns. Take that with a grain of salt, since directors don't always know what the [...]
Movie marketers looking for unconventional partners
The idea that Hollywood movie studios are going so deep into niches to look for partners to help promote their movies is the angle used for this Washington Post article. It cites the number and uniqueness of promotional partners for Cars and other big releases. But when you get down to it there's not really much "niche" marketing going on here. [...]
Cars podcasts 8 and 9
Check out the new countdown image for Cars, as well as the new podcast episodes linked below. PODCAST INFORMATION The XML feed: http://disney.go.com/disneypictures/cars/podcasts/cars_video_podcast.xml iTunes deep link: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&id=152605772 Streaming links – If [...]
What does Superman’s early debut signal?
Jeffrey Wells is speculating that the decision to open Superman Returns two days earlier than previously expected is a panic move by the marketing team on the film. He thinks Warner Bros. is getting the movie out earlier over the 4th of July weekend to rack up as much box-office as possible before Pirates of the Caribbean comes out on 4/7. [...]
