Superman Returns outdoor billboards
BlueTights has a look at some new outdoor billboard Warner Bros. has put up for Superman Returns. Not only are they cool and constant with the overall theme (that of putting the “S” logo above the word “Returns”) but they’re also visually consistent with the original Richard Donner movie. Specifically the cloud graphic reminds me very much of the opening of Donner’s 1978 film. Nice touch.
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movie marketing, warner bros.
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