Archive for April 18th, 2006
Odds and Ends: 4/18/06
Film Journal has an interesting feature up on the business behind creating movie trailers.
The Secret Wars Reenactment Society is hilarious.
More YouTube fun with this video that recuts “Buffy, the Vampire Slayer” clips so it looks like the show is a wacky, “Friends”-like sitcom. (HT to bro-in-law)
Jeffrey Wells gets into the industry mindset that’s actually [...]
An Inconvenient Truth trailer
I don’t know why it took me so long to get around to watching and eventually writing about the trailer for Al Gore’s An Inconvenient Truth. It is so very effective. At first I thought the title cards detracted a bit from the drama of the images being shown but then the images [...]
The Fountain official website
A while ago I mentioned the trailer for The Fountain had been created. It was weird, trippy and very, very odd. Add to that the newly-launched official website for the movie. There’s almost nothing there – just a screensaver and the ability to view three or so different backgrounds – but it [...]
All the King’s Men trailer
Absolutely fantastic and powerful trailer for the political drama All The Kings Men. Sean Penn plays Willie Stark, a local politician based largely on the real life Huey Long. Stark’s life and fortunes wax and wain as he tries to take on the established political machine in his state but winds up becoming [...]
Art School Confidential poster
I love this new poster for Art School Confidential from Sony Classics. The comic image at the bottom combined with the still from the movie plays very much to the geek crowd. It’s just very cool.
Technorati tags:
movie marketing, sony classics
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iMedia #2: Blogs and podcasts
My second column on iMedia is all about blogs and podcasts. Specifically, it’s about how studios are or aren’t using them. Check it out.
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Starbucks integrating more movie marketing into business plan
A couple weeks ago there was word that Starbucks would be helping to promote the new movie Akeelah and the Bee. Baristas would be engaging customers in conversation (hopefully not in a painfully awkward manner) about the movie and there would be in-store signage and games that related to the movie. That made sense since [...]
Fox Searchlight hires new VP publicity
Fox Searchlight has hired Melissa Holloway as its new vice-president of publicity. Holloway had previously been at Lionsgate.
Technorati tags:
movie marketing, fox searchlight, lionsgate
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