2006 April : Movie Marketing Madness

LA Times newsboxes promote Mission: Impossible III

4,500 newspaper boxes for the Los Angeles Times will be equipped to play the Mission: Impossible III theme song as part of a deal to promote the new Tom Cruise movie. An additional 18,000 newsracks and stands will not have music but will have signage for the movie.
“The ’singing’ newsrack is a new and [...]

United 93 ads now on liberal blogs

Apparently there was a bit of a kerfluffle over the fact that the marketing team behind United 93 initially made a blog ad purchase on a conservative blog network. A representative from the liberal network counterpart contacted the team handling the movie’s online stratgy and a purchase on teh liberal network was finally made. [...]

Jackass 2 billboard

Passed on without commentary. Just take a moment and fill in the blanks for yourselves. I need to go throw up.
Technorati tags:
movie marketing, paramount pictures

Spider-Man 3 Venom photo

Here’s why I don’t think this graphic of Topher Grace as Venom is actually a promotional poster for Spider-Man 3: When a similar photo of Spidey in black made its way online Sony was quick to comment on it, labeling it a promotional image as opposed to a teaser poster. They haven’t commented [...]

Odds & Ends: 4/28/06

I keep saying I’m not going to link to these and then I see something that’s hilarious, like “C For Cookie“
Craig brings us “Run, Tom Run.”
Alan pretty effectively disects the trailer for Lake House.
You can listen to the full new Neil Young album “Living With War” online. Pay attention to the various blogs he [...]

Odds & Ends: 4/28/06

I keep saying I’m not going to link to these and then I see something that’s hilarious, like “C For Cookie“
Craig brings us “Run, Tom Run.”
Alan pretty effectively disects the trailer for Lake House.
You can listen to the full new Neil Young album “Living With War” online. Pay attention to the various blogs he [...]

Odds & Ends: 4/28/06

I keep saying I’m not going to link to these and then I see something that’s hilarious, like “C For Cookie“
Craig brings us “Run, Tom Run.”
Alan pretty effectively disects the trailer for Lake House.
You can listen to the full new Neil Young album “Living With War” online. Pay attention to the various blogs he [...]

Superman Returns trailer with M:I 3

SuperHeroHype is reporting that the theatrical trailer for Superman Returns will be shipped in the canisters of prints of Mission: Impossible III when it opens next weekend. That trailer will then be attached to Poseidon two weeks from now. The obvious difference is that Superman and Poseidon are both Warner Bros. productions, whereas [...]

Wordplay trailer

Funny and light-hearted trailer for Wordplay, a documentary about a national crossword puzzle tournament as well as crosswords in general. Obviously a movie that’s trying to capitalize on and yet move beyond the obsession with spelling bees that’s been sweeping the nation the last couple years. The trailer does feature some funny bits [...]

The Assassination of Jesse James teaser trailer

While the full movie The Assassination of Jesse James by the Coward Robert Ford might star Brad Pitt, the teaser trailer very much stars Casey Affleck, who plays Ford. It features Affleck speaking to someone we never see about how he won’t miss this one opportunity, with much of that dialogue coming over visuals [...]

A Scanner Darkly official website

Warner Bros. has launched the official website for A Scanner Darkly, the new (latest) trippy conspiracy film starring Keanu Reeves. The site is very cool, with lots of interactive elements and recreates the look and feel of the movie quite nicely, basically immersing the viewer in the surveillance of Reeves and his co-stars.
[HT to [...]

My Super Ex-Girlfriend poster

I think I’d like this poster for My Super Ex-Girlfriend more - it does feature Uma Thurman in a very short, billowey skirt after all - more if Luke Wilson’s head didn’t look quite so Photoshopped. It’s a bit distracting. Other than that minor quibble it’s an alright poster with a not [...]

Superman Returns outdoor billboards

BlueTights has a look at some new outdoor billboard Warner Bros. has put up for Superman Returns. Not only are they cool and constant with the overall theme (that of putting the “S” logo above the word “Returns”) but they’re also visually consistent with the original Richard Donner movie. Specifically the cloud graphic [...]

Pathfinder trailer

Pathfinder is about the vikings who first visited North America 600 years before Columbus and one man - left behind by the initial Norse invaders and raised among the Native American inhabitants - who fought back against their brutality. The trailer is pretty cool with its mood lighting, flashes of violence and very stylized [...]

De facto commercials for United Airlines

The Denver Post has an interesting article about how the commercials and trailers for United 93, which opens today, are acting as unintentional ads for United Airlines. That’s not necessarily a good thing for the airline since the movie is about how one of their planes was hijacked and crashed into a Pennsylvania field [...]

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