2006 February : Movie Marketing Madness

Movie Marketing and Consumer Control: Part 2

(Note: If you missed it you can find Part 1 of this series here.)
So last week I promised, after a good bit of griping, to offer some constructive criticism and advice for how movie studios can optimize what they’re doing online. Let’s get started.
Tip #1: Acknowledge the neighborhood

Movies are probably the third most popular topic [...]

Natalie Portman hosting Saturday Night Live

As part of the promotional push for V For Vendetta, star Natalie Portman will host “Saturday Night Live” on March 3rd.
Technorati tags:
movie marketing, warner bros., natalie portman,
V for Vendetta

The secret is not to let them know you suck

Studios have finally found the weakest link (sorry about that) in the marketing chain: Critics. That’s the conclusion that can be arrived at after you read Pete’s post and this article about how more movies have been released without going through the normal pre-release critic screening process so far this year than did so [...]

Oscar for best promotional campaign?

This little tidbit from an article by David Thompson in the L.A. Times has given me an idea:

I’d also give Oscars for the best deal, the best promotion campaign, the most outrageous agent of the year. I’d give a chutzpah award — while the term chutzpah is still understood. All because people are in [...]

Slither’s “Slug It Out” CGM contest

Universal Pictures is looking to highlight the work of a fan with its “Slug It Out” contest for the upcoming horror-comedy Slither. The details run something like this: Use film and audio clips, as well as other assets, available at the movie’s official website to create your own trailer for the movie. Ten [...]

Find Me Guilty poster

I actually received the poster artwork for Find Me Guilty, the drama starring Vin Deisel from director Sidney Lumet. I have the same issues with it I did before but thought I would pass along the pic for those of you who didn’t click through earlier.
Technorati tags:
movie marketing

Larry the Cable Guy: Health Inspector teaser trailer

First off, if you already think the various redneck comedy tours are funny then Larry the Cable Guy: Health Inspector will be your cup of tea and you can check out the trailer here.
Secondly, the movie has two potentially redeeming casting decisions: Tony Hale (Buster from “Arrested Development”) and Tom Wilson (Biff and other Tannens [...]

Lonesome Jim trailer

The trailer for Steve Buscemi’s Lonesome Jim is pretty good. Casey Affleck plays an unfocused young man who returns to his hometown and tries to fit back in with his family. It works out about as well as it ever does in movies like this but it helps to have Liv Tyler along. [...]

More on New Line’s oral sex video game

Yet another article on the controversial video game New Line created to promote Running Scared that had you dropping on the wife of Paul Walker’s character. This one gets a bit of notice because:
1. It pegs the move as part of a larger shift by Hollywood to more racy or controversial marketing stunts for [...]

Ice Age 2 micro-site

20th Century Fox has launched the micro-site Bling My Sid to promote the upcoming Ice Age 2: The Meltdown. The site lets you dress up the sloth from the movie (voiced by John Leguizamo) in a variety of ways and then created IM icons using that design or submit it for other visitors to [...]

Stick It trailer

The trailer for Stick It lets you know that the movie is everything you would expect it to be. We’re given the backstory for Haley, a tomboyish athlete who apparently dropped out of a gymnastics competition just as her team was competing for some sort of championship. She’s gotten into trouble with the [...]

The Sisters poster

The poster for The Sisters, from Arclight Films, is one that follows the standard pattern for movies with three leads. Each one gets their own horizontal strip on the one-sheet, but at least they didn’t go for the tri-color effect on this one. The movie is a relationshiip drama that’s based on [...]

Movie Marketing and Consumer Control: Part 1

Last year I wrote on Movie Marketing Madness: The Blog about how movie studios had failed to keep up with emerging technologies such as blogs, podcasts and other tools. Since then there has been some improvement in this area. Two companies that seem particularly to have hopped on the clue train are Fox (especially their [...]

The Hills Have Eyes promo item

Check out this promotional item someone received for Fox Searchlight’s upcoming The Hills Have Eyes. Where’s mine?
Technorati tags:
movie marketing, fox searchlight

Empire Brokeback trailer remix

The latest trailer remix to use “Brokeback” is this one for Empire Brokeback. Needless to say it takes the relationship between R2-D2 and C3PO to a whole different level. Also see Romance of the Jedi.
(HT to Like It Matters)
Technorati tags:
movie marketing, mashup

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