The pointlessness of Oscar advertising
With this morning’s announcement of the Oscar nominees for 2006, the marketing machines for the studios whos films got nods goes into full effect. If you’re in Los Angeles that means, according to adfreak, you’re about to get hit over the head hard and repeatedly by the blunt instrument known commonly as “advertising.” As Gregory Solman over there says, “The campaigns are made to flatter Academy voters with big studio spend—a squandering of media resources made necessary because the Academy discourages direct marketing to its members.”
It’s a padding of the egos that the studios are doing by taking out all these ads. They’re all big “I love you so much” hugs from the studio to the person who got nominated. It’s ridiculous that the MPAA restricts direct marketing to the voting members. Imagine if every local teachers union had that same practice and people were required to take out mass-media ads in order to campaign for themselves? Why not limit this to the voting base, especially since most of this advertising is limited to L.A.?
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movie marketing
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