2006 January : Movie Marketing Madness

Joyeux Noel poster, trailer and official website

When it rains it pours and there’s been a downpour of materials for Joyeux Noel from Sony Classics. Here’s the synopis, the trailer in a variety of formats, the poster and a link to the official website.
SYNOPSIS: When war breaks out in the lull of summer 1914, it surprises and pulls millions of men in [...]

Stick It trailer and still

Buena Vista has provided MMM with the trailer for Stick It, starring Jeff Bridges and Missy Peregrym. Bridges plays a tough gymnastics trainer whom Peregrym is sentenced by a judge to train with after she has some legal issues. Below the trailer links there’s also a still, so enjoy.

Quicktime small
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The pointlessness of Oscar advertising

With this morning’s announcement of the Oscar nominees for 2006, the marketing machines for the studios whos films got nods goes into full effect. If you’re in Los Angeles that means, according to adfreak, you’re about to get hit over the head hard and repeatedly by the blunt instrument known commonly as “advertising.” [...]

Scary Movie 4 trailer

It seems that, based on the trailer, Scary Movie 4 will continue to mine all the recent happenings in movies and pop-culture for references to mock. Some of the jokes look kind of funny (I’d love to see Dr. Phil say “Motherf*****r…”) but most fall into the “yeah that other movie was ridiculous and this [...]

On A Clear Day poster

Check out the poster for On A Clear Day, the story of a middle-aged man who, realizing there’s nothing passionate about his life, decides to swim the English Channel. It’s an odd-seeming blend of an artisticly painted background with the live actors in front of it. I think it would have worked better if the [...]

Sleepless In Seattle trailer recut

You have to check out this video, which creates a trailer for Sleepless in Seattle presenting it as a horror/thriller. Shows just how easy it is to completely misrepresent a movie by choosing selectively from the available footage.
[Via adfreak]
Technorati tags:
movie marketing

The Notorious Bettie Page trailer

I had meant to write something up about the trailer for The Notorious Bettie Page but I see that Pete Vonder Haar has beaten me to the punch so I’ll turn you to him.
Technorati tags:
movie marketing, picturehouse

Thomas Pink shirts promoting Pink Panther

I’m going to talk about this despite the fact that the press release keeps talking about how fashion designer Thomas Pink is working with MGM on this cross-promotion. MGM is dead. Sony has bought it and all of its assets. The Pink Panther will not be coming out as an MGM release, [...]

Dave Chappelle’s Block Party trailer

I’m exhausted from just watching this trailer. I mean seriously exhausted. I may need to take off unexpectedly to South Africa just to recover and then come back and not do much of any work. That’s how exhausted I am.
Seriously, the trailer for Dave Chappelle’s Block Party doesn’t seem to rely on [...]

Movie Marketing Mini: Manderlay

I, despite reading Phil Hall’s review of it at FilmThreat, loved Dogville. Yes, I agree that Nicole Kidman was horribly miscast as a socialite mobster’s daughter turned social activist after being treated poorly by the citizens of a small (really small) town. The rest of the movie, though, was riveting. It wasn’t even the subject [...]

Pink Panther ad in Netflix envelopes

The Pink Panther is the latest movie to get promoted via the inside of Netflix envelopes. HackingNetflix has a scan of the ad, which appeared in the movie I received yesterday.
Technorati tags:
movie marketing, sony pictures

Marketing logic behind Brokeback Moutain

This article from the Wall Street Journal goes into just how much planning and what kind of logic was used when it came time to market Brokeback Mountain. Specific theaters - not just markets - were targeted and certain movies selected to play the trailer in front of. The overall goal was, to some extent, [...]

Netflix marketing Imagine Me & You via email

HackingNetflix has a screenshot of an email he got from Netflix promoting Imagine Me & You. The promotion was sent to him because he had rented movies the database felt were similar to that one. Between the envelope inserts, the banner ads for new releases that appear on the Netflix site and now [...]

Pan’s Labyrinth trailer and official website

They just bought the movie but already Picturehouse has launched the official website for Pan’s Labyrinth, directed by Guillermo del Toro. There’s not much there, with the exception of a teaser trailer that looks really frickin’ cool. It’s like The Dark Crystal except way wickeder. There are lots of cool monsters and [...]

Alatriste trailer

FilmRot pointed out the trailer for Alatriste, a new sword-play heavy swash-buckling adventure starring Viggo Mortensen. Mortensen plays Captain Altriste, a hero of the country’s imperial wars of the 17th century. It’s a pretty good trailer that, if nothing else, shows how much better an actor Mortensen is than his Lord of the [...]

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