Ultimate Avengers cross-marketing
To promote the upcoming Ultimate Avengers DVD release, Lions Gate and Marvel Comics are ramping up the marketing efforts. Not only will comics shops get artwork-quality posters but there will be a massive TV/print/online/DVD effort. The DVD of The Fantastic Four will feature a trailer, as will other Lion’s Gate releases. Cartoon Network and other stations popular with young-to-older boys will be targeted with TV spots and, of course Marvel titles and other print outlets will have print ads. Additionally, sites that focus on gaming as well as the large portals will have ads for the movie. I’m assuming when the article says ads will appear on Google they mean through AdWords keyword buys.
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