2005 September : Movie Marketing Madness

The Week in MMM: 9/30/05

Still coming at you from Little Rock, AR. I’ve been out of town three days this week and so haven’t been able to do as much off-the-cuff writing as I’d like to. So here’s another recap post of things happening this past week.
Posters

Aeon Flux: Sure, Charlize Theron is hot but this poster and this movie [...]

Hi, everybody!

It’s amazing what a mention on a well read adverting blog such as AdFreak will do for not only your ego but also your visitor traffic. Thanks to AF and I’m glad you enjoy MMM.

Serenity TV spots quote “buzz”

I’m coming to you live from Little Rock, Arkansas right now and have the TV on in my very nice hotel room.
Anyway, I just saw a commercial for Serenity, which opens tomorrow. The spot talks about how we’ve all heard “the buzz” about Serenity in various traditional media outlets such as Newsweek and others that [...]

Movie Marketing Madness: Serenity

I’m serious when I say I’m looking forward to Serenity as much, if not more, than I was Star Wars: Episode III. That’s why it’s the subject of this week’s MMM column.

Movie Journal Quick Takes 9/26/05

It’s been a while since I updated my Movie Journal so here you go with some quick recaps of what I’ve watched in the last month and a half or so.
8/17 – Sin City: A wonderfully violent movie that has such striking visuals it’s not even funny. The performances by Bruce Willis and Mickey [...]

Chronicles of Narnia playing to Christian audiences

If you have any doubt as to what audience Disney is counting on to make the first installment in The Chronicles of Narnia a hit, look no further than Christian music station KLOVE. The station, heard across the country, is giving away tickets to the London premiere of the family film, an adaptation of [...]

The Week in MMM: 9/23/05

OK, not a lot of time to give everything its own post today so you get a recap. This is done for your benefit and so that I can clear out my RSS reader of saved items. I’m going to break off trailers into a separate post, though, since there are so many [...]

Movie Marketing Madness: The Corpse Bride

FilmThreat has put up my most recent MMM column for The Corpse Bride.

Just Friends trailer

It seems there might be more to the plot of this Ryan Reynolds comedy then I initially thought. He plays a music producer who, while on tour with a band fronted by a hot chick (Anna Ferris) runs into his dream girl from high school (Amy Smart). The problem is that in high [...]

Chicken Little TV spots

Check out this new TV spot for Disney’s Chicken Little. I’m not sure it’s as effective as it could be since, while it gives the story in very broad strokes, it spends a lot of time on one joke for which we are not given the context. It’s a thirty second spot and it seems [...]

Light posting ahead

I may not be getting to all the things I want to over the next couple of weeks. Specifically, there may be some movies I want to cover here on the blog as “Mini MMM” pieces but won’t have the time for. My company is sending me on some trips to speak to [...]

Superman Returns teaser trailer

I don’t quite know whether to call this an actual teaser trailer for Superman Returns or not. It’s a promotional reel that was shown at a recent Comic-Con gathering that certainly looks like a teaser. Ahh heck, I’ll just keep it simple and call it that.
Anyway, this teaser is very cool. I’m excited about director [...]

New international Serenity poster

Still don’t like these international posters for Serenity as much as I like the U.S. version. This one takes more or less the same images from the earlier one and repositions the characters.

Memoirs of a Geisha trailer

Yahoo! Movies is the only place you’ll find the first trailer for Memoirs of a Geisha, the story of a poor girl sold by her family who goes on to become the most sought-after geisha of her time. It certainly has aspirations of epicness but I’m not sure it gets there. It sets [...]

Goblet of Fire theatrical trailer

ComingSoon has the first full trailer for Harry Potter and the Goblet of Fire in sizes and flavors to suit anyone’s needs.
The darker this series gets the more I’m inclined to check it out but I’m not quite there yet. This trailer works pretty well and includes most if not all the major [...]

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