2005 May : Movie Marketing Madness

Mini MMM: Sisterhood of the Traveling Pants

The Poster
How can you not like this poster? It looks so much like a Sears ad that the company signed up for some cross-promotion. Seriously, though, it is a good poster and gets the whole point of the movie being about a close-knit group of girls very well.
The Trailer (Apple, Yahoo!)
Again, this is a better [...]

The Future of MMM

What with my commitments elsewhere taking more and more of my already limited time I have been pondering the fate of Movie Marketing Madness: The Blog quite a bit. Should I let the dust collect until it seeks to be a destination of any sort? Should I say “Fuck it all” and just [...]

Movie Marketing Madness - The Longest Yard

Film Threat - Features
In the latest column I don’t even touch on the fact that we can hold Adam Sandler directly responsible for the fact that Rob Schneider continues to get film work.
–Chris

Interview With Perry Wang

(Update 2/20/06: Perry just emailed me to let me know he is no longer at Media Revolution. He’s now at Trigger. I’ve removed MR’s name from my notes on the interview below)
A couple weeks ago I had the good fortune to interview (via email) Perry Wang who has done a bit of work [...]

Clearing the cobwebs

Fear not, young ones: I have not forgotten you. Just because I’m doing some other writing away from this blog does not mean I am going to neglect the Movie Marketing Madness site you’ve all come to know and love. I just haven’t figured out quite how this is going to fit in [...]

40-Year-Old Virgin Poster

JoBlo.com Movie News: Carell’s Virgin poster
This is just fantastic. I especially love the “Better Late Than Never” tagline.
–Chris

A brief politcal foray

And here come the grandstanders - Bloggermann - MSNBC.com
Does MSNBC actually know Keith Olbermann works for them? His blog is pretty critical of the White House and others in power, unlike others. How soon until Olbermann gets a visit from Tom Hagan?
–Chris

Star Wars Radio Ads

SW Radio Ads
Listen to these early Star Wars radio ads.
(Via adfreak)
–Chris

CRITICAL MESS: Monster-In-Law

MOVIE POOP SHOOT: CRITICAL MESS
Check out Derek Miner’s latest Critical Mess. His stuff is too funny.
–Chris

The Da Vinci Code Teaser Trailer

The Da Vinci Code - Trailers & Clips - Yahoo! Movies
There’s not a whole lot to comment on in this trailer. It’s basically a CGI trip through the cracks in the Mona Lisa (the sequence reminded me of the opening credits for Tim Burton’s Batman). It culminates with the reminder that this film [...]

Movie Marketing Madness - Revenge of the Sith

Film Threat - Features
Here’s the column you’ve been waiting for. Surf over for Movie Marketing Madness’s take on Star Wars: Episode III - Revenge of the Sith.
–Chris

Where is Chris?

If I post here a little more sporadically than before there is a good reason: I’m getting paid to write elsewhere. I am now a contributing writer to three of Weblog Inc’s sites. You’ll find posts by me at AdJab, Cinematical and TVSquad beginning yesterday.
This does not mean I’m abandoning Movie Marketing Madness, either the [...]

The Transporter 2 Trailer

Le Transporteur 2 : Bandes-annonces
Nothing is more important to me than a sense of humor with film violence. That’s why I admit without shame to liking True Lies and The Fifth Element. The trailer for Transporter 2 has that in spades.
I never saw the first one so can’t say how it seems to [...]

Newspaper Movie Advertising

Will Box-Office Blues Put Newspapers in Red? - New York Times
It seems that newspapers may be feeling the same financial pinch from decreased theatrical box-office figures that studios are.
Some interesting numbers in the article:
2004 advertising budgets equaled $3.9 billion.
Web advertising accounts for just 2.2% of ad budgets in 2004.
Newspaper advertising made up 30.7% [...]

Various Posters

Three new posters via JoBlo:
Transporter 2: May be the best use of a woman’s legs on a poster since the halcyon days of the James Bond franchise. This one rocks.
Revolver: The one-sheet for the new movie from Guy Ritchie features a big gun but no written assurance that Madonna plays absolutely no role in [...]

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