2005 April : Movie Marketing Madness

Serenity Site Update

Serenity
Hot on the heels of the trailer debut the other day, the site for Serenity has updated with a ton of material.
New stuff includes a photo gallery and a section of downloads, including a wallpaper that now graces my work PC. Gone is the all-but-abandoned blog, which is a shame. It [...]

NevOn: Will Paris’ podcast have character?

NevOn: Will Paris’ podcast have character?
Neville Hobson asks the $1,000 question: Does Paris’ podcast fall under the general heading of “character blog”?
I would think yes and I told him so in the comments so click on through to read the full post.
–Chris

House of Wax Podcast

HOUSE OF WAX
Worst. Five minutes. Ever.
So I listened to Paris Hilton’s podcast which is (at least it’s supposed to be) part of the marketing push for her upcoming flick House of Wax. There’s only one problem: IT HAS NOTHING TO DO WITH THE FRIGGIN’ MOVIE!
Here’s a quick run-down of the contents of Paris’ foray into [...]

1 in 10 Business Professionals Using Firefox

PR MACHINE: 1 in 10 Business Professionals Using Firefox
This is why MTV is so shortsited.
–Chris

George A. Romero’s Land of the Dead Trailer

George A. Romero’s Land of the Dead - Yahoo! Movies Exclusive Trailer
A good portion of the trailer for Land of the Dead is committed to reminding people of George A. Romero’s previous movies, which doesn’t bode well in my mind for this one. It seems to me (just as it did for the Episode [...]

Batman Begins Trailer #4

Apple - Trailers - Batman Begins
Here’s the Apple Quicktime version of the fourth trailer for Batman Begins. While not quite as mysterious and moody as the previous ones it still rocks. Christian Bale’s line reading is just fantastic and the action is ramped up, meaning this is probably the one they’ll stick with [...]

Serenity Trailer

Apple - Trailers - Serenity - index
This just rocks.
The trailer for Joss Whedon’s Serenity has finally been released and lives up to just about all my expectations. There’s action, there’s humor and not a hint of contrived romance. I swear, if the movie is half as exciting as the trailer then [...]

XXX2: State of the Union Site Update

XXX2: State of the Union
Just a day before opening I got an email from Sony reminding me that XXX2 opens tomorrow. When I went to the link above I saw that the site contains 10 minutes from the film you can view, hosted by MTV Overdrive.
As Tom at TheMediaDrop pointed out yesterday, the Overdrive [...]

Zathura Game Online

Zathura
Sony has updated their site for Zathura with a “Meteor Shower” game. The game takes an awfully long time to load so I didn’t get a chance to play it. I can only assume, then, that this is different from the “Golden Shower” games to be found on other, umm, sites.
–Chris

Batman Begins & NASCAR

Superhero Hype! - The latest superhero movie news and rumors
Part of the promotional efforts for Batman Begins will include the “Batman Begins 400″ NASCAR Nextel Cup race June 19, four days after the movies’ opening.
This is a step beyond just sponsoring a car or driver, it’s taking over the entire friggin’ race. I’m sure [...]

A Perfectly Cromulent Blog: Happy trailers

A Perfectly Cromulent Blog: Happy trailers
Pete once again has a look at some of the trailers making the rounds. Surf on over and, seriously, bookmark his site. It’s an especially funny blog covering mass media, politics and family life.
–Chris

Saw 2 Poster

JoBlo.com Movie News: Official Saw 2 poster
Take a look at the first poster for this sequel. You can always read a review of the first movie here.
–Chris

Movie Marketing Madness - Hitchhiker’s Guide to the Galaxy

Film Threat - Features
This week’s column is a bit on the long side so grab a cup of coffee and settle in to enjoy.
By the way, I didn’t have the opportunity to see the Serenity trailer last night but will watch it tonight. Check back tomorrow for pithy commentary.
–Chris

Lucky You Product Placement

AdJab
Remember how I just said (in the post below on Must Love Dogs) that product placement would be increasing as time went on? Click the story above for more evidence.
–Chris

This Site is the #1 Movie Blog In America!!*

Ryan Anderson
Over at his site Ryan Anderson goes on a little mini-rant:
I’m getting sick of hearing “#1 Movie in America” in tv spots. Over the past 4 weeks, 4 different movies have been #1. And over the next 4 weeks, 4 different movies will be #1 (likely anyway). Will there be a movie between now [...]

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