2005 February : Movie Marketing Madness

Movie Journal Posts

I’ve decided that the focus I want this weblog to have is as an extension of my Movie Marketing Madness column at FilmThreat.com (link to the left). Everything else is just clutter.
For that reason I have setup a Viewing Journal at RottenTomatoes.com to handle what I had previously been listing as my Movie Journal. [...]

Asylum Official Site

ASYLUM
Paramount has launched the official site for this Natasha Richardson/Ian McKellan thriller. Nothing there yet but stay tuned.
–Chris

Hitchhiker’s Guide to the Galaxy Int’l Trailer

International HHG Trailer
Check out the international trailer for The Hitchhiker’s Guide. It’s about the same as the U.S. version but with a more tongue-in-cheek narration. It still looks vaguely disappointing but at least we get to see more of Marvin, the Paranoid Android. That alone puts it a step above the previous [...]

Animated Fantastic Four DVD

Fantastic Four, The - Date & Info for ‘Complete Series’ DVDs of ‘94 cartoon
Buena Vista will release the entire run of the Fantastic Four’s 1994 animated series on DVD just before the release of the big screen adaptation. This is a much better release plan then how BV has been putting out the 90’s Spider-Man [...]

Off the Map Trailer

OFF THE MAP
Directed by Campbell Scott (one of my favorite actors) this movie looks absolutely fantastic. The cast is great, led by Joan Allen and Sam Elliot and it doesn’t look like it veers into the traps independent movies so often do. Instead it seems to be a moving exploration of ones place in life.
Go [...]

Into the Blue Movie Trailer

Moviefone: Into the Blue Movie Trailer Premiere
Check out the trailer for Into the Blue starring Jessica (yummy) Alba. Wish I could but I can’t download the AOL Media plug-in whatever that is. Nice move. Let’s continue to make content unavailble to a wide audience. See how that works out for you.
–Chris

The Amityville Horror Trailer

The Amityville Horror - A Yahoo! Movies Exclusive
Yahoo! Movies has the first look at the trailer for the Amityville Horror remake starring Van Wilder.
It’s not bad and I say that not being a huge horror fan. Lots of the usual cliches: slamming doors, disappearing creepy little girls and such. What sets this apart [...]

D.E.B.S. Trailer

D.E.B.S. - A Yahoo! Movies Exclusive
Quirky and funny looking, this flick seems to draw half its inspiration from Buffy, The Vampire Slayer, half from Alias and half from the stupid teen flick genre. I can’t help, though, that the end product is the equivalent of Catch That Kid with some hot boarding school girls.
This is [...]

Oscar Titles on DVD?

DVDFILE.COM: What’s Available? Weekly Stuff
DVDFile has a great grid of those movies in contention for this years Academy Awards. Check it out.
–Chris

Movie Marketing Madness: Summer Movie Preview

Film Threat - Features
This week’s column focuses on the teaser campaigns for three of the summer’s biggest releases: Revenge of the Sith, Fantastic Four and Batman Begins. I might do a “Part 2″ in a week or so depending on what the schedule looks like.
–Chris

Ask The Dust Official Site

Ask The Dust
Paramount has launched the official site for Ask The Dust, starring Colin Farrell and Salma Hayek. There’s nothing there but a picture as of now.
(via JoBlo)
–Chris

View From the Rental Counter 2/20/05

Mainstream
I Heart Huckabees
DVD: Single Disc, 2-Disk Special Edition
MPAA: R (language and sexual scene)
Budget/Gross: $20M/$12.8M
Market: Enjoy the world of Charlie Kaufmann and Spike Jonze? Then this one is for you. This movie billed itself as an “existential comedy” which probably scared most people away from it. That and the inability of reviewers and previewers to neatly [...]

Inside the Making and Marketing of Movie Trailers

The Seattle Times: Movies: Trailers: How a small time slot adds up to big industry headache
This L.A. Times story goes into a great amount of detail on the process trailers go through before they wind up in front of an audience. A definite must read.
–Chris

Constantine 2 Greenlit

‘Hitch’ fends off ‘Constantine’ to retain top boxoffice spot
Warner Bros. has said they are pleased with the performance of Constantine and are moving ahead with plans for a sequel. I called this (and predicted its good but not great debut) in this passage from my MMM column:
My guess is the movie will do well but [...]

Serenity Comics

Sci Fi Wire — The News Service of the Sci Fi Channel
Joss Whedon’s Serenity will get a comics lead in shortly before the movie hits theaters. Great way to tap into the SF/Fan market a little deeper, especially if these are promoted in a way to tie into the movie.
–Chris

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