Archive for December, 2004
Quick Takes: 12/23/04
Bewitched Just to make sure no marketing opportunity is left unexplored, Sony appears ready to release the first two seasons of Bewitched just in time to tie in to the movie. Cinderella Man The official site now has a trailer (or at least the link to a trailer). I'm sure there is some sort of financial arrangement behind the video being on [...]
Movie Marketing Madness: 2004 Wrap-Up
I began writing Movie Marketing Madness for Film Threat in May, 2004. Since then I have applied my spectacular lack of writing ability, misguided sense of what will be enjoyable to the general public and a sense of humor that consists mostly of referencing the movies of my childhood to over 25 new releases. For that, I am paid handsomely.As we [...]
Quick Takes: 12/17/04
Elektra Various outlets have posted a new super-sized version of the new poster. XXX: State of the Union An incredibly lame trailer is now online at the official site. Hostage FilmForce has a teaser trailer available for this new Bruce Willis flick. Weatherman The site for this new Nicholas Cage/Michael Caine comedy (?) is now active [...]
TV networks and movie marketing
MediaDailyNews 12-17-04 I wanted to make special notice of this article by Joe Mandese at MediaPost.com. Mr. Mandese researches how much "A" network time is given to movie marketing and what, if any, correlation exists between a movie studio and TV network who share corporate parents. It's a wonderful read and I hope you all check it out.
Movie Marketing Madness: Lemony Snicket’s A Series of Unfortunate Events
"Jim Carrey should avoid wearing outlandish makeup.” This was my second thought after coming out of watching Dr. Seuss’ How the Grinch Stole Christmas (my first was kind of hazy seeing as how I was vomiting blood at the time). I felt the makeup diminished the one quality – his elastic face - Carrey had that made him moderately [...]
