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Is It True What They Say About Ads?

Is it really true what they say about ads for movies? That the more frequent and obnoxious the advertising for a movie is, the worse the movie is actually going to be?

I get all the movie channels through and I’ve seen more than my fair share of box office bombs, but it does seem to be true. A movie’s overall horribleness somehow seems to correlate with the marketing strategy of said movie.

For example, Jack and Jill, one of the more recent Adam Sandler journeys into stupidity. You could not go a minute without hearing about this movie and the commercials were almost always the same exact trailer.

Wanna know how that movie did? It was all but universally panned by the critics and labled by Time Magazine as the worst movie of the year (2011).

Lord of the Rings: The Fellowship of the Ring got a lot of exposure in magazines but there were not nearly as many commercials for it on TV. I don’t think we really need to talk about how the first Lord of the Rings movie did. People still speak of the trilogy as the Star Wars of our generation.

Whether or not there actually is a real science behind any of this, the fact remains that bad movies seem to really talk a big game when it comes to the advertising. Meanwhile, the great movies seem to rely less on commercials and more on sophisticated methods of exposure.

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